About

I am both creative and process-oriented. I like running stuff. I’m good at figuring out the stepping stones to business goals within your values.

I work with self-funded CEO / founders with purpose. Mostly women, but not exclusively. By experience, I’m a business strategist and Chief Operating Officer. I’m really good at helping founders go from early concept to $5–$10 million without giving up equity. I’ve done most of the non-engineering jobs in SaaS and services companies. On the finance side, I have been a personal financial planner, worked in investment banking, and I have an MBA in entrepreneurship and strategy from Chicago Booth.

I’m a single mom. I left a venture-backed COO role and started my business when I was 7 months pregnant.

I’m not a coach, but clients often call me a “business therapist.” (It’s a compliment, I’m not a mental health professional.) Building a company will expose your limiting beliefs about yourself, relationships, and money — often in the context of learning new business skills. We do the work while we do the work. And we’ve done it almost exclusively remotely since 2015 because entrepreneurial moms don’t have time for boondoggles.

I like naps, walks, and nothingness breaks. They help me synthesize ideas. I love to do research. I read about a book a week, sometimes more, but rarely business books. I am ruthless about sleeping at least 7 hours per night.

I’m originally from a small town in Wisconsin. I’ve lived in Chicago, Washington DC, New York City, San Francisco, and Valencia, Spain, although Los Angeles has been home for the last 15 years.