After my right hand, Paige Sparkman, wrote about how to delegate to a virtual assistant, several of you asked how to find and hire virtual support. Paige is back this week with her tips on how to find and hire a VA for yourself.
On another note, we’re gathering all of the recent delegation how-tos into a single document that will be published soon! In the meantime, you can find the individual articles on my blog.
If you’re ready to hire a virtual assistant, this is where you start
A good VA can take a lot off your plate, especially if you’re at the point where you really do need the help. But before you start asking around, posting in groups, or scanning Upwork, let’s talk about what needs to happen first.
Because if you think a VA will walk through your front door of your business and already magically know what needs to happen, you’re going to be disappointed.
🔎 Read more: How to delegate tasks (a decision-making framework)
A virtual assistant can be incredibly helpful, but how helpful they’ll actually be starts with you. Because the process of hiring a VA is as much in the preparation, as it is in the actual hiring itself.
First, know what kind of help you actually need
Most of the time, when people say they need a virtual assistant, they’re looking for a generalist in running a business. It’s usually some mix of executive assistant work, admin, operations, and marketing.
In reality, a lot of the highest-value VAs (or online business managers / OBMs) aren’t doing more admin, thanks to AI. They’re doing less execution and more decision support: managing other contractors, owning a launch, or building the systems that a business runs on. Yes, some VAs are hands-on-the-keyboard support, but there are exceptions.
Some VAs specialize by industry. If you run a medical practice, consultancy, photography studio, or business where client experience or compliance matters, it can be helpful to find someone who already understands that world.
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But before you worry about finding someone in your exact niche, you need to have some idea of what you want to offload. It doesn’t have to be a perfect list, it will undoubtedly change over time.
But if someone comes in and you’re basically asking them to tell you what you need help with, that’s not a great place to start.
Be honest about your processes
Before you hire, you also need to know where your business stands with processes.
There are basically three versions of this:
- You have no SOPs or documented processes, and the VA’s first job will be helping create them.
- You have some processes, but they’re incomplete, outdated, or living in five different places.
- You have clear SOPs and the VA can come in and execute them.
All of these starting points are okay, as long as you communicate where you’re at and set expectations. If you have no processes and you expect someone to come in and start executing immediately, that is probably going to be frustrating for both of you.
If you know the first few months are going to involve documenting, organizing, and building the way things get done, that’s fine. Just be clear about it, and make sure you hire someone who’s up for the project.
🔎 Read more: What does Jill James do for her clients?
A good VA doesn’t just execute on your SOPs, they are helpful in building your operational judgment. They notice what’s missing, ask the right questions, and often see the gaps you don’t know to look for.
Start with referrals
The most reliable way to find a VA is through referrals.
Ask people you know. Ask other business owners. Ask people in your industry. If someone mentions their VA in content, in a mastermind, in a coaching group, or in passing, ask about it.
This is like finding a good babysitter. You have to go hunting.
Referrals work because someone has already seen that person do the job. And even if the VA they recommend is not available, that VA may know someone else. A lot of great VAs build their business this way. I didn’t market my business for years. It was almost entirely referrals.
Agencies are another option. They can be helpful because they do some of the matching work for you, and if someone leaves, they can usually replace them. An agency might get matched and running in as little as a week. But you’re also hiring the agency, not just the VA. That means you need to vet the agency, too, and understand their contract. Your dollar also may not go as far because there’s an intermediary taking a cut.
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Platforms like Upwork or Fiverr can work, especially for project-based work or if you’re open to international options. Just treat them like marketplaces. You’ll need to do more sorting, more vetting, and more proof-checking.
Ask the right interview questions
A lot of your questions will depend on what you need, but I would always start with capacity. Ask how many hours they actually have available and how many clients they already have.
It’s incredibly easy to overbook as a VA. Small contracts and fluctuating work are hard to schedule around, and I’ve watched it happen to almost everyone in this line of work, myself included. If someone has more than 10 clients, that’s a red flag, because managing that many relationships is a job by itself. Better yet, find a VA with 5 long-term clients.
Discussing working hours, how often they meet with clients, and preferred methods of communication will make a huge impact on choosing the right person for you.
🔎 Read more: When you should (and shouldn’t) use AI in your business
The tech your business uses is also important, and an experienced VA will lead this portion of the conversation. Come prepared to answer questions about your systems, your processes, how you like to communicate, and what kind of support you actually need.
But the most important question isn’t logistical at all.
One of my favorite discussions to have with a potential new client is how they would like to manage and be managed. I prefer to operate with autonomy, so I want to know that my own judgment and ability to make decisions without handholding is a benefit. Neither style is wrong, but mismatched expectations here cause more friction than almost anything else.
The real work starts before the hire
A VA can relieve pressure. They can’t save your business.
The right VA will help a business with momentum get organized, execute, and get things off your plate. But they can’t walk into a business with no clarity, no money plan, and no process, and fix it. Your business strategy is not a VA problem, that’s a founder problem. (Luckily, you know someone you can call to help you with founder problems.)
You don’t need everything perfect before you hire. You need realistic expectations, and you need to release some control.
